The viral fashion show by slum children that is wowing India -

A group of impoverished schoolchildren became local celebrities after a video of a fashion shoot in India went viral.
The children, the majority of whom are girls between the ages of 12 and 17, are seen in the video wearing red and gold ensembles made from used clothing.

The slum’s dirty walls and terraces served as the backdrop for the ramp walk, which the kids constructed and modified in addition to serving as models to display their creations.
A 15-year-old boy shot and edited the video.

Earlier this month, the video made its debut on the Instagram page of Innovation for Change, a Lucknow-based non-governmental organization (NGO).

About 400 kids from the city’s slums receive free food, education, and job skills training from the organization. The kids in the photo shoot are pupils of this NGO.

One of the models in the video, Mehak Kannojia, told the BBC that she and her classmates paid great attention to Bollywood actresses’ Instagram style and frequently copied parts of their looks.

According to the 16-year-old, “this time, we decided to pool our resources and worked as a group,”

They made a smart choice for their project: a campaign by Sabyasachi Mukherjee, one of India’s leading fashion designers who has clothed billionaires, Bollywood stars, and Hollywood actresses. Kim Kardashian wore his crimson, sequined sari to a Vogue photo shoot in 2018.

The “king of weddings” is another name for Mukherjee in India. Bollywood stars Anushka Sharma and Deepika Padukone are among the thousands of brides he has clothed. Priyanka Chopra wore a gorgeous red Sabyasachi suit at her wedding to Nick Jonas.

According to Mehak, the designer’s traditional bridal collection served as the inspiration for their project, which they named Yeh laal ring (the color red).

“We sifted through the clothes that had come to us in donation and picked out all the red items. Then we zeroed in on the outfits we wanted to make and began putting them together.”

The girls embroidered roughly a dozen clothes in three to four days, which was a lot of effort, but Mehak adds, they had “great fun doing it”.

Mehak claims that they closely examined the models in Sabyasachi films and imitated their movements for the ramp walk.

“Just like his models, some of us wore sunglasses, one drank from a sipper with a straw, while another walked carrying a cloth bundle under her arm.”

Mehak says that some of it came together naturally.. “At one point in the shoot, I was supposed to laugh. At that moment, someone said something funny and I just burst out laughing.”

Although the concept was ambitious, the outcome has won hearts across India. The film, which was made on a tight budget using donated clothing, gained widespread attention after Mukherjee reposted it with a heart emoji on his Instagram profile.

Many people on social media praised the campaign and compared their efforts to those of experts.

The charity has received a great deal of attention as a result of the viral video, and multiple TV channels have visited the school. Bollywood actress Tamannah Bhatia also stopped by to accept a scarf from the kids, and some of the kids were asked to appear on shows on well-known FM radio stations.

Mehak responds, that the whole thing has been “totally unexpected”.

“It feels like a dream come true. All my friends are sharing the video and saying ‘you’ve become famous’. My parents were full of joy when they heard about all the attention we are getting.

“We are feeling wonderful. Now we have only one dream left – to meet Sabyasachi.”